Lidl Changes for the better
Scale Model Studios create instantly recognisable miniatures for Lidls new ‘Changes for the Better’ campaign.
Working in collaboration with production company Friends Electric and director Cris Wiegandt, Scale Model Studio created a selection of miniature set pieces for Lidls new TV and print campaign. Referencing a ‘hand-made’ style, we fabricated a miniature Earth, boat and tractor for use in the live-action animated film. We also delivered the animated title graphics which feature in the TV ad.
Credits
Miniature Props: Scale Model Studios / Jennifer Kidd, Bethany Williams, Kat Simpson, Kim Laume.
Editor: Ben Stephens
Colour: ETC COlour
Colourist: Jason Wallis
Music: Factory Studios UK
Client: Lidl
Agency: Karmarama
Agency Producer: Sam Toply
Creatives: Matt Butterfield and Ben Mills
Production Company: Friends Electric
Producer: Helen Randall and Giles Edward-N
EP: Barney Richard
DOP: Simon Paul
Creative Direction: Matt Rice
Video Director: Cris Wiegandt
Video Producers: Helen Randall and Giles Edward
Animator: Anthony Farquhar-Smith