LIDL Changes for the better

OVERVIEW

For Lidl's "Changes for the Better" campaign, we built a full miniature world for a live-action shoot including a model boat world and a tractor, alongside a mix of 3D-printed miniatures and hand-made props.

Combining 3D printing with traditional handmade craft let us hit both precision and character across the build the tractor and boat world grounded in real detail, while the smaller props brought texture and warmth to the wider scene. Everything was built to sit seamlessly within the live-action frame.

Client: LIDL

Production Company: Friends Electric

Director: Cris Wiegandt

Style: Papercraft and model miniatures.