M&S & COSTA

OVERVIEW

For M&S, we created papercraft scenes and props for a live-action shoot, working alongside a food company to bring the campaign to life.

The opening scene centred on bespoke, hand-crafted embossed lettering, a detail that set the tone before a single product appeared on screen. From there, papercraft sets and scenes were built to hold real food and drink, blending the handmade world with live product shots. One standout piece was a ring box built for the doughnuts, with the M&S logo cut and crafted directly into the paper craft itself, right down to the smallest piece of packaging.

Client: M&S

Director: Myles Newman

Style: Paper craft miniature props for live action filming