DICE

Weirdly Easy

OVERVIEW

This was a great campaign to be part of, and thanks to Ground-Work and director Luke Casey, we got to be part of this wonderful journey for DICE.

We handled everything in-house: art direction, character design, and the build of every puppet, set, prop, and miniature involved. It was shot as a live-action production, with the puppets brought to life through marionette puppeteering performed by our own in-house puppeteers — a technique that let us capture real, physical performance on camera rather than building it in post.

From the smallest miniature details to multiple puppets and full sets, filmed entirely here at SMS, this was full-scale production from first sketch to final shot.