Coldplay
AFFTF
OVERVIEW
Absolutely thrilled to share this collaboration with Coldplay an incredible global production bringing together over 150 artists, filmmakers, and animators from around the world, with only a handful of studios worldwide selected to take part. We're proud that Scale Model Studios was one of them.
Among the team were three of our own animation directors, Phoebe McCaughley, Rachael Olga Lloyd, and Lou Beauchard, alongside four further 2D animation directors who worked through Scale Model Studios.
It was a real privilege to be part of something at this scale, and the launch at Lightroom in London capped it off perfectly. Every director we brought to this production gave it their all, and it was wonderful to see handmade and hand-drawn craft sit alongside such an eclectic mix of mediums and approaches, a genuine reminder of how far physical, hand-built work can travel when it's given the room to shine on a global stage.
Client: Coldplay
Comissioner: Sam Seager
Directors: Rachel, Olga Lloyd, Phoebe McCaughley, Qianhui Yu, Lou Beauchard, Amanda Eliasson, Laura White and
Style: Music Video / Stop motion and 2d animation