No Two Ways

OVERVIEW

Even with a wonderfully open brief, some details need to be exactly right and for London shoe brand, ‘No Two Ways’ new release shoe, that meant getting the product itself pixel perfect before a single frame was shot.

We took on art direction, model making, and miniature prop work for this one but the real challenge sat in one small, crucial detail: the shoe itself. We 3D scanned the actual new release, sculpted from that scan, then 3D printed and hand-painted the result to match the real product exactly, down to the finish.

It's a good reminder that "miniature" doesn't mean "less precise" if anything, shrinking something down means every inaccuracy becomes more visible, not less. Getting that shoe right was as much about product level precision as it was about craft.