Rag’n’Bone Man

All You Ever Wanted

OVERVIEW

For Rag'n'Bone Man's "All You Ever Wanted", we built the model village at the heart of the video from the ground up.

Everything on screen was bespoke, designed and built to scale, the apartments, the houses, the streets, right down to the train itself, which physically ran on camera rather than being added after the fact. Nothing was a stand-in or a shortcut; every structure was purpose-built for this world.

At the centre of it is Rag'n'Bone Man himself: the character was designed, 3D printed, and hand-painted to bring the singer into the miniature world alongside everything else, a level of detail that carries through from the smallest window frame to the lead figure driving the story.

The video went on to win multiple awards and rack up millions of views.