GAYLE fmk Blackbear

OVERVIEW

For this music video, we built the sets, miniatures, and interiors, with characters designed in 3D before being printed and hand-painted to bring them into the physical world.

Characters were positioned and posed to match storyboard and animation reference, keeping the physical builds tightly aligned with how the story was shot. Alongside this, we created bespoke props and additional miniatures to round out the world. The project was art directed by Brin Frost and filmed at Clapham Road Studios.

Client: GAYLE fmk Blackbear

Production company: Not to Scale

Shoot Studio: Clapham Road Studios

Director: Chris Ullens

Art Director: Brin Frost

Style: Model houses, 3D designed and printed characters, model miniatures and hand painted props.