Bananagrams

OVERVIEW

For Bananagrams, Asmodee came to us with a blank page — an animation to explain the game, built entirely from scratch, with the full project handled in-house from the very first idea to final delivery.

We took on direction, art direction, animation, filming, editing, and post-production ourselves, alongside sourcing voiceover and sound design to bring the piece fully to life. Rather than working from an existing brand world or reference material, this meant building the game's visual identity in stop-motion from the ground up — translating a tabletop game into a physical, animated world that explains how it's played while staying genuinely entertaining to watch.

It's a good example of what happens when a client hands us a concept rather than a fixed brief: full creative ownership, start to finish, across every stage of production.

Client: Bananagrams

Toy Company: Asmodee

Director: Jennifer Kidd & Ellie Saccoman

Style / Short Form Advertising / Stop motion animation